T
he coronavirus crisis has created an uncertain outlook for a large number of businesses, many of which have had to temporarily close down until the situation improves. However, many others have known how to detect a growth opportunity by taking advantage of it to innovate. Many of the main clothing brands have decided to expand their product catalog by launching new lines of masks, as is the case of the prestigious American brand Guess – which has recently launched a collection of masks prepared to combat the coronavirus and reduce the number of contagions with class—.